The idea of establish a good relationship with your customers can be considered as ancient, and it is necessary for both online business and on-site business. People are more comfortable buying from people they know, like and trust. Trust is one of the most valuable requirements to gain referrals. Customers will pass your name to other people once they know that they can trust you. This is the key to social media marketing, or any online relationship for that matter.
Perry Belcher has created a concept that revolves around the establishment of trusting relationships between customers and business with the help of social media networks. This idea is called know, like, and trust”. It is about building relationships with customers and getting them to know, like and trust you. This concept will be deconstructed and examined below:
Perry Belcher began his social media marketing empire through the use of the social networking platform Twitter. While there are various guides on how to begin using Twitter, you must have a plan before tallying forth and beginning your social media marketing. It is crucial to start on the proper way.
The first thing to do is to ensure that you have a good picture for your profile. It is important that the photograph be smart, but not too smart as to create a psychological barrier. You must use all characters in your Twitter bio making sure this is not about the product being sold, but rather about yourself as a person. This will bring benefit to the kind of relationship you will have with your clients. It is also recommended that you place a link to your blog and NOT your sales site.
One factor that is often forgotten by corporate Twitter accounts is sending followers a welcome and thank you message. Following a person is like extending a hand of friendship, and it’s terribly rude to not shake that hand. Keep in mind that when they follow you, there are no commitments involved as you welcome them because you are free to follow or block them.
This is what Perry Belcher calls a ‘courting phase’. It is where you interact with your followers when they respond to tweets, or vice versa. If you happen to be networking on Facebook, and then set up groups about things you are particularly interested and knowledgeable in. This will provide some activity in your Facebook friends’ timeline and get them both knowing and liking you through constant interaction.
Trust is built using your blog as this is where you post regularly about things that interest you, as well as the niche content you are focusing on. Curtail links on both Facebook and Twitter to ensure that your friends or followers will be directed to this website.
On your blog, you need to have a different page that will advertise various business and sales opportunities. As more consumers trust you, they will continue to click on the page. This is the key and foundation of productivity in social medial advertising.
Social media advertising can be very efficient; all you have to do is to do the right ways.